Investing in seasonal rentals in Haute-Savoie: yield and management

A property let on a short-term basis in the Mont-Blanc valley can produce a rental income well above a long-term let — provided you choose the right area and the right management arrangement. Between handling the bookings yourself and delegating to a concierge company such as Care Concierge, the difference in time invested and in net income is worth putting a number on before you buy. This guide sets out the returns by area, the two management options and what each really costs.

Why invest in seasonal rentals in the Mont-Blanc valley?

❄️ Winter: the international ski market fills the resorts of the Mont-Blanc valley, with a marked preference for properties close to the lifts in Chamonix, Megeve or Saint-Gervais.

☀️ Summer: hiking, trail running (including the UTMB around Chamonix) and mountaineering draw a different but equally large clientele, which keeps void periods in the low season shorter here than in other mountain regions.

📍Chamonix and Megeve: these areas command the highest nightly rates and the most loyal international clientele, at the cost of a markedly higher entry price.

📍Sallanches, Passy and Saint-Gervais-les-Bains: these communes benefit from the same summer and winter tourist season, at a markedly lower price per m² — a more accessible entry point for a first rental investment in the valley.

A difference in yield worth weighing

A conventional long-term let generally shows a lower gross yield than a well-run seasonal let in a sought-after tourist area — at the cost of more intensive management, which is precisely why delegating to a concierge company appeals to owners who do not live locally.

Returns by area: what the 2026 figures show

The nightly rate and the occupancy rate vary considerably from one commune to another in the valley. Here are the figures available for the best-documented communes:

¹ Source: Lodgify, ranking of French Airbnb cities (2026), averages across all property types, before any management commission. In Chamonix the occupancy rate reaches 80.3 % in July and visitor numbers rose by 11 % in the same month in 2026, according to Chamconcierge. These market averages are no substitute for a projection on a specific property — to be refined with Care Concierge according to location, floor area and condition. See also our article Property prices per m² in Haute-Savoie.

Manage it yourself, or delegate to a seasonal-rental concierge?

Two management models exist for a property let seasonally: direct management by the owner, or delegation to a specialist concierge company. The choice depends above all on the time you have and on how close you are to the property:

The decision is not final: some owners start out managing directly and then delegate once the first few seasons have passed, particularly when the trips from their main home start to become a burden.

What does a seasonal-rental concierge cost?

In Haute-Savoie, concierge rates for short-term letting generally sit between 15 % and 35 % of rental income depending on the level of service, averaging around 22 %. Swixim Sallanches works through its partnership with Care Concierge, whose Airbnb concierge rate is set at 19 % of the gross booking value, with cleaning charged directly to the guest. On a property generating €50,000 of gross annual income, that comes to roughly €9,500 in commission — to be set against the personal time that managing it yourself demands all year round.

Source: Care Concierge, Airbnb concierge rates, 2026.

The Care Concierge partnership: fully delegated management

Care Concierge takes on the whole of short- and long-term rental management: creating and optimising the listing, dynamic pricing, welcoming guests, cleaning and linen, and assistance when something unexpected happens. Delegating in this way lets owners who live elsewhere, or who have little time, let their property without handling the day-to-day. For the full list of services, see our complete guide to rental management in Haute-Savoie.

FAQ – Investing in seasonal rentals in Haute-Savoie

What return does a seasonal rental produce in Haute-Savoie?

It depends heavily on the area and the occupancy rate. In Chamonix, a typical property generates around €4,000 of gross monthly income at an occupancy rate of about 60 %; in Megeve, around €4,600, with a lower occupancy rate but higher nightly rates. These are market averages, to be refined property by property.

What does a seasonal-rental concierge cost?

Expect between 15 % and 35 % of rental income depending on the level of service. Care Concierge, the partner of Swixim Sallanches, charges 19 % of the gross booking value.

Is it better to manage a seasonal rental yourself or delegate it?

That depends mainly on your availability and on how close you are to the property. If you do not live locally, or cannot get there quickly when something goes wrong, a delegated concierge secures the guest welcome and the upkeep of the property all year round.

Which area is best for a seasonal-rental investment?

Chamonix and Megeve show the highest incomes but also the highest purchase prices. Sallanches and Passy offer a more accessible entry point while benefiting from the same summer and winter tourist season.

Do you need a particular status to let seasonally?

Short-term furnished letting generally falls under furnished-landlord status (LMNP or LMP, the French furnished-rental tax regimes, depending on the income generated), and in some communes a change-of-use authorisation is required. This is worth confirming with an accountant before you buy.

How much time does managing a seasonal rental yourself take?

Depending on the number of bookings, expect several hours a week: messaging guests, updating the calendar and the rates, arranging cleaning and the guest welcome. That is the time a concierge company such as Care Concierge takes off your hands.